Identity

The Essence Seeker identity is a complete circle, the only shape that represents a continuous whole. At the centre is a symbol of our eyes and infinity. If we know the truth of who we are, we can live without bounds. Together, the volume of space within the symbol is equal in proportion to the space beyond it – ourselves in balance with the world.

The typeface is Futura. It is derived from simple geometric forms and eliminates non-essential elements. It also contains an almost perfectly round o. The colour is crimson. It is strong, human and represents the rush we feel when something truly moves us.


The Essence Seeker identity is a complete circle, the only shape that represents a continuous whole. At the centre is a symbol of our eyes and infinity. If we know the truth of who we are, we can live without bounds. Together, the volume of space within the symbol is equal in proportion to the space beyond it – ourselves in balance with the world.

The typeface is Futura. It is derived from simple geometric forms and eliminates non-essential elements. It also contains an almost perfectly round o. The colour is Rubine Red, a Pantone basic colour. It is strong, human and represents the rush we feel when something truly moves us.